Lime Crime’s founder Doe Deere often describes her business philosophy as being true to herself. This native born Russian always had a passion for creativity, which led her to experiment with businesses in both the fashion and music industries. She did work at several office jobs including those in administration, but felt she could make a better impact on people if she remained true to her own goals. The type of message Doe Deere wanted to convey to her customers was easier to deliver through the use of her innovative cosmetic company than through any other mediums she had worked in.
The main message behind the Lime Crime line of cosmetics is freedom of expression. Doe Deere wanted to break the stereotype associated with the use of makeup, which was primarily to cover up the imperfections or flaws people believed they had. Instead of offering colors that could blend in naturally with someone’s complexion, she chose to offer colors that would allow people to express their own unique personalities. Not only do her lines of lip colors and eye shadows come in an array of vibrant colors, but they are also cruelty-free.
Showing Respect to Others
When it comes to servicing her customers Doe Deere takes a personal interest in their needs. The only real regret she has about starting her online business was the lack of customer support. She views her customers as loyal fans who have the same drive to express themselves as she does. She often refers to her customers as unicorns, because the first products offered in her cosmetic line had the silhouettes of unicorns on their packages. She chose this image because she felt it embodied the spirit of freedom and adventure she wanted to pass along to her customers.
The personal interest Doe Deere takes in her customers also extends to the people she interacts with in the business world. She often states how she does not believe in ruling a business with an iron fist, but rather by showing people the respect and appreciation they deserve. In her younger days as a musician she had the opportunity to learn a lot about the business world, which helped her form better relationships with the people she works with today. She is also always open to new ideas and suggestions, but generally basis her final decision on her gut instinct. She would never produce a product she did not feel comfortable about using herself.
To learn more visit www.doedeere.com.