Crispin Porter + Bogusky is a global advertising company established in 1988 in Boulder, Colorado. It is part of the publicly traded holding conglomerate, MDC Partners, based in New York City. Besides Crispin Porter + Bogusky, MDC Partners is the majority shareholder in 52 marketing and advertising companies with a global footprint.
Crispin Porter + Bogusky, CP+B, has seven subsidiaries and a presence in eight locations including Colorado, Florida, California, China and Hong Kong, Sweden, Denmark, Brazil, and England employing over 700 staff. Recently, Lori Senecal was appointed the Global CEO of CP+B.
Lori also retains her current position as the CEO of the MDC group. According to crunchbase, in this role, she has achieved tremendous success and accelerated the growth of the advertising agencies to become global players. She is credited with bringing on board notable accounts such as Coca-Cola, BMW, Dominos, Kraft and Burger King. CP+B’s portfolio includes other big names such as PayPal, Turkish Airlines, American Airlines, Best Buy and Infiniti among many others.
CP+B is an award-winning advertising agency. They have been decorated by Advertising Age, the authoritative trade industry magazine, a record 13 times as the “Agency of the Year.” CP+B has also won the Titanium Grand Prix award and numerous awards hosted by the Cannes Lions Festival.
Before joining CP+B, Lori previously worked for KBS+P, a member company of MDC Partners, as the global chief. Her executive leadership at KBS+P resulted in the rapid growth of the agency from a local outfit with 250 staff into a global firm with over 900 personnel and extensive interests in technology, content creation, and startup financing.
Lori is a management expert who leverages technology and innovation to win business. Her task in the freshly created position is to oversee the global expansion of CP+B as a premier advertising agency, maximizing on the exceptional talent in the eight locations to drive growth. She is adept at building strategic partnerships and creating new business. Her executive role puts her in a unique position to drive global growth while remaining involved in the running of a premier advertising agency.
Lori Senecal has an in-depth understanding of the advertising industry. Her passion for the strategic vision of the MDC Partners group as a whole and laser-focus on CP+B’s infrastructure is unparalleled. Coupled with her exceptional management expertise, she is in a unique position to perfectly complement the award-winning leadership team at CP+B.