Doe Deere is a trailblazer. The founder of the amazingly popular cosmetics company Lime Crime, Doe Deere is skillfully making her mark in an industry traditionally dominated by companies with billion dollar budgets. Doe Deere doesn’t have that kind of wealth behind her. In fact, on the road to success she has even lived in a homeless shelter. But that did not diminish her capacity to dream and her willingness to work to build her own company and blaze a trail others could follow. She has faced failure and overcome a whole host of challenges on her way to the top.
Ever since she was a child Doe Deere has been playing with makeup and loved bright colors. With Lime Crime cosmetics she’s been able to combine two of her passions into a business she loves. When she began making her bold, brightly colored makeup by hand, it was for her personal use so she could grab people’s attention as a rock & roll artist. When visitors to her online makeup tutorial saw the makeup she had created, they loved it and told her she should offer it for sale. Doe Deere took their advice and in 2008 she founded Lime Crime cosmetics.
The growth of Lime Crime has been natural and organic, just like the ingredients in the makeup. Once people see the fantastic colors, it touches a place deep inside them that longs to be expressed. Doe Deere calls that their inner unicorn. It’s a child-like love of color and creative self-expression that makes people feel great about themselves and confident in the way they look. These days girls and women of all ages now have the tools to let their colorful inner being shine through. Lime Crime has become an international phenomenon because it’s a product people have longed for since they were children.
The blindingly bright lipstick, nail polish, eyeshadow, eyeliner, hair dyes and more in the Lime Crime line are embraced by people far and wide. It enables them to make a bold statement about their individuality. Lime Crime offers a level of freedom of expression adults rarely get to enjoy. These days it’s not unusual to see highly-skilled professionals proudly displaying their inner unicorn by wearing colorful Lime Crime cosmetics to work and play. Doe Deere has helped to liberate women from the tyranny of trying to blend in and be like everyone else.