As we raise our children, it is crucial that they are surrounded by positive people and people that challenge them to be the best version of themselves. Lori Senecal, Crispin Porter & Bogusky Global CEO, attributes her success to her early life, where her older siblings’ success motivated her to succeed in life.
After graduating with a degree in Sales and Marketing, Lori Senecal immediately dived into the employment world. She is particularly gifted in bringing out the best in people and organizations, leaving them better placed compared to when she first interacted with them. She has worked with the most popular organizations, among them, Nestle, Xbox, Staples, Sprint, InBev, Applebee’s, Molson and Nabisco. She was DDB Worldwide Communication Group Inc.’s Chief Marketing Officer between 2005 and 2008. She has also worked as the Global Accountant Director at Coca-Cola. Check out Adweek to know more.
Lori was instrumental in the creation and launching of a young adult marketing unit known as TAG Ideation and she was appointed by McCann Erickson Worldwide as the Co-managing Director of TAG-New York. Later she served as the Executive Vice President and Director of Accountant Management of McCann Worldgroup. Lori didn’t stop there. She, in 2009, became the CEO, President and a partner at Kirshenbaum Bond and Partners. Crispin Porter and Bogusky appointed Lori as the Worldwide CEO 2015. In the same year, she became the Director of Advertising Council, Inc.
Lori Senecal is able to, within a short period of time, significantly grow companies. She has innovation and leadership skills which have been instrumental in building her career. She has been awarded severally, for example, she was the recipient of the Quantum Leap Award during the 2013 AWNY Game Changer Awards. The following year, she was named the woman to watch in the advertising world. She was, this year, recognized as one of the Most Creative People in Business by Fast Company. Check out Crunchbase to know more.
According to Campaignlive, Lori is a mentor to young business-minded individuals. The company organizes forums where employees are given the opportunity to be innovative and Lori has been of great help to them in assisting them with these start-ups. She always encourages her employees to invent careers that they desire.
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