Fortress Investment Group recently announced a new partnership with the Virgin Group, which will have a major impact on the firm’s Brightline venture. Brightline is the first new major private intercity passenger railroad in the United States in more than a century. The partnership between Fortress Investment Group and Virgin Group will allow Brightline to leverage Virgin’s experience and customer expertise in order to establish a new brand entitled “Virgin Train USA”.
When talking about the new partnership between Fortress Investment Group and Virgin Group, Wes Edens, one of the co-founders of Fortress Investment Group and chairman of Brightline, noted that the company’s effort to reinvent passenger rail service in the country is taking a leap forward as a result of the addition of the Virgin team. He also stated that Virgin built a trusted and respected brand when it comes to travel and hospitality, and that with both companies’ focus on customer experienced they are well position to build on their success. Check out crunchbase.com to read more about Fortress Investment Group.
Sir Richard Bronson, the founder of Virgin also talked about the partnership with Fortress Investment Group and noted that Brightline is at the forefront when it comes to innovation in the market, and also the ideal partner for his company to work with in order to alter perceptions as well as traveling habits across the country. He also noted that Virgin America transformed domestic air travel, and that the company has tried for more than a decade to find an opportunity to provide them with the same kind of excellent service.
The president of Brightline, Patrick Goddard declared that the partnership between the two entities further validates the accomplishments of the team behind Brightline when it comes to challenging conventional wisdom about reinventing train travel in the country. He believes that due to the companies’ shared values as well as Virgin’s track record, the partnership will amplify Brightline’s efforts and growth potential as it seeks to expand to new markets.
Brightline launched its service between West Palm Beach, Fort Lauderdale, and Miami earlier this year, and has plans to expand to Tampa and Orlando, and to begin construction in 2019 to connect Southern California to Las Vegas.